Women in the Automotive Industry

Tammy Roach- Dealer, Principal/GM

Welcome to Charlottetown Mitsubishi, the only dealership on Prince Edward Island owned by a woman.  Under the guidance and leadership of Tammy Roach, a female leader in the automotive industry.  The newly founded, family-owned dealership officially opened its doors in January 2019, serving Charlottetown, Summerside, Montague, Kensington, Souris and surrounding areas of Prince Edward Island.

"I am doing this startup for my family, and we are all in..." says Tammy.  Tammy began her career in the automotive industry over 20 years ago, working at an independent dealership a receptionist and bookkeeper. With an exceptional performance record, Tammy began to excel and develop her leadership skills while climbing the ranks to become the General Manager.

Tammy's love for Mitsubishi started with her first experience of the Outlander PHEV, arguably her favourite Mitsubishi model. With 13 years having elapsed since the last Mitsubishi dealership on the Island, Tammy took the initiative to build a family-oriented dealership and bring the Mitsubishi brand to PE. Tammy experience and success has made her an example for aspiring females looking to develop a career path in the automotive industry, taking the next generation of female leaders under her mentorship to give back to the community she loves.

A Testament to Charlottetown Mitsubishi's Success

 

"The staff at (Charlottetown) Mitsubishi are professional, friendly, accommodating and make the overall experience a pleasant one. I, needed a few things fixed and they took me in immediately, listened to my concerns and fixed it in a timely fashion. Love these guys!"  Says Alex Opydo, in an online review of his experience at Tammy's Charlottetown Mitsubishi. Striving to deliver excellence in customer satisfaction has been an important factor in Tammy's success and her dealership's success. #JustLikeFamily has been the motto at Charlottetown Mitsubishi, offering customers the same experience the dealership offers to their loved ones.

"Excellent experience in buying a vehicle. I highly recommend the dealership. With the best warranty (10 year) in the business you can't go wrong. Be sure and visit for a pleasant surprise in how a business should operate. All the best in 2020."  Says Moe Neary, another raving review highlighting the success that Charlottetown Mitsubishi has experienced in recent months.

Meet Our Team in Charlottetown, PE

 

As the only Mitsubishi dealership on the Island, we pride ourselves on offering the newest Mitsubishi vehicles and quality pre-owned vehicles. Our team of product advisors, expert technicians, parts and finance specialists will happily assist you with all of your needs.  Be sure to meet our team and learn more about what we offer to our valued customers throughout Prince Edward Island. To learn more about Tammy Roach, be sure to click the links below. If you wish to schedule an interview with Tammy Roach, please contact us and we'll happily assist you.

 

Progress in the automotive biz comes when women give women a shot. 

 

P.E.I.'s first woman dealer principal an island unto herself

Showroom

Charlottetown Mitsubishi

451 Mt Edward Rd
Directions CHARLOTTETOWN, PE C1E 2A1

  • SALES | SERVICE | PARTS: 902-367-7676
  • TOLL-FREE: 1-833-PEIMITS

Hours

  • Monday 9:00am - 6:30pm
  • Tuesday 9:00am - 6:30pm
  • Wednesday 9:00am - 6:30pm
  • Thursday 9:00am - 6:30pm
  • Friday 9:00am - 6:30pm
  • Saturday 10:00am - 3:00pm
  • Sunday Closed